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Behavioral Design = Design Thinking + The Science of Change
Design Thinking
Putting partnership and empathy at the heart of the design process, empowering people to design products, services, and experiences that meet the core needs of everyone experiencing the problem.
The Science of Change
People are complex so progress can be hard. Using the science of change, we can understand the the why, what, and how of change, making change not only possible but doable.
Using behavioral design, I empower teams and people to make meaningful change that transforms their work.
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